Muzify is all about “music fandom”, where music superfans find their tribe and artists find their champions. It is a comprehensive music engagement platform where fans can track their listening stats, earn collectible badges, participate in music quizzes, and log concert experiences. It's designed to immerse users in the "Music Vibe," fostering a vibrant community of music enthusiasts.
For Superfans: Deeper dives: Track listening habits, discover hidden gems, and showcase your unique fandom with badges and personalized insights. Beyond the music: Test your music knowledge with Muzify Quiz, the viral reverse Shazam quiz where you guess song names from 5-second clips and compete with friends. Connect and engage: Find your tribe, share your passion with music quizzes, and earn exclusive rewards from your favorite artists.
For Artists: (Upcoming) Breakthrough: Bypass traditional gatekeepers and engage with a community of dedicated fans. Deeper connections: Understand your audience with rich data insights and create meaningful relationships through direct engagement. Unlock new revenue: Reward superfans with exclusive experiences, merch, and early access, turning passion into profit.
Muzify History
Erstwhile “Asset Money” was initially conceived to reflect the value and richness of music fandom. We have now rebranded to “Muzify” as the name to better align with our mission of enhancing music engagement and ensuring clear brand communication.
User benefits : On the current app, users benefit from personalized music stats, daily and weekly music consumption insights, unique badges and rewards for music milestones and the ability to engage in music quizzes. We do not have a paid tier yet.
User acquisition & engagement : Our current user base includes over 450,000 users who have engaged with Asset for quizzes and music tracking. On average, users spend about 3 minutes per session. We have a mix of long-term users and new adopters, with consistent engagement and repeat usage.
Artist Engagement & Relationship : Currently the artist fan relationship is being built up. We are currently building an artist bank with 45 emerging and established artists who engage with users by participating in quizzes. Artists can see detailed insights about their fan base, and we are developing features for more direct interaction between artists and fans.
We haven't activated any pay-for-play model for artists and/or fans of the ecosystem yet.
Streaming apps : While our current integration is live with Apple Music, we are in the final stages of integrating with Spotify and plan to roll out this feature within the next quarters. This integration will allow users to sync their Spotify data for more personalized music insights and recommendations. Currently, Apple Music does not directly promote our app. We also do not see this relationship dynamic changing in the next 2 quarters. However, we leverage Apple Music’s API to provide our users with detailed listening stats, which enhances user engagement and satisfaction.
Rewards: We currently offer the opportunity to watch live concerts as reward/engagement if user invites friends + rises to the top of a fan leaderboard, which is currently unique for each artist. These fan leaderboards are real time and global in nature.
Muzify Business goals
Brand Inception : Asset/Muzify was born from a passion for music and technology. Our journey began with the simple idea of deepening the relationship between music fans and the artists they love. Over time, we have developed a suite of products that not only enhance the music listening experience but also allow fans to engage with music and artists in innovative ways. From mood-based playlist creation to interactive music quizzes and a platform to quantify your fandom, each product iteration has been guided by our mission to redefine musical engagement globally.
Muzify Stakeholders : Our primary stakeholders are;